Terenze Colemanis a future forwardgrowth architect

Orchestrate IP-driven album rollouts combining pre-save activations, teaser content, and influencer partnerships to deliver 1.5M+ global streams across priority artists with efficient spend under $30K, exceeding streaming targets by 140-200% and achieving 318% monthly listener growth.

Develop and execute omnichannel strategies through comprehensive testing frameworks across major platforms, achieving industry-leading 13-15% click-through rates (15x higher than benchmarks) and cost efficiencies up to 170x better than industry averages through continuous optimization cycles.

Cultivate media partnerships and lead integrated campaigns for live events and album launches, boosting artist social footprints with 340% follower growth, 2,300% engagement increases, and driving 1,600%+ video view performance while generating millions of impressions per campaign.

Lead creative strategy and content production for high-impact visual campaigns, delivering viral content achieving 600-2,000% performance vs. targets and reaching 1M+ views within days of launch, while implementing analytics infrastructure that reduces manual reporting overhead and enables real-time performance tracking with 135-185% pacing vs. financial forecasts.

Architect go-to-market blueprints and launch infrastructure adopted as company standards across Product, Business Development, and Finance teams, including messaging frameworks now used for investor communications and press materials, plus scalable systems projected to reduce operational overhead by 50%+.

Drive experiential marketing and industry engagement strategies, securing qualified prospect pipelines through strategic event participation (45% increase in partner inquiries) while building cost-effective influencer networks achieving 8x better cost efficiency than industry norms and alternative revenue channels generating thousands in direct-to-fan sales with 75% sell-through rates in first 24 hours.

Crafted artist digital roadmaps driven by cultural insights, trend analysis and platform best practices, to deepen fan engagement and increase follower growth.

Managed cross-platform launch campaigns aligning creative, media, and analytics to boost streaming performance and expand audience reach.

Designed influencer-collaboration programs with data-driven optimization loops, raising engagement and broadening market footprint.

Led e-commerce consulting initiatives performing market scans to uncover emerging trends and consumer preferences, then developed SEO-rich copy and creative that lifted conversion rates on Amazon and TikTok Shop.

Analyzed storefront analytics and sales funnels to refine pricing, bundling, and media spend, driving steady sales growth across marketplace and social-commerce channels.

Launched an in-app ticketing solution by aligning Engineering, Sales, and Marketing, unlocking multi-million-dollar incremental revenue within its first two quarters.

Secured full adoption of new advertising products across theatrical and streaming clients, expanding category share and cementing TikTok's position as a premier launch platform.

Used data-driven gap analysis to reprioritize the roadmap and avert eight-figure revenue risk while refining features for better user experience and advertiser ROI.

Orchestrated integration with a leading ticketing partner, projecting a high-seven-figure lift post-launch and streamlining conversion from discovery to purchase.

Produced go-to-market playbooks, positioning guides, and sales enablement materials that shortened time-to-revenue for new ad solutions.

Managed product lifecycles from alpha through general availability, ensuring releases met market needs and hit critical milestones.

Created client-ready collateral with Sales that fueled new-business wins while maintaining technical accuracy.

Implemented feedback loops and adoption-tracking systems that surfaced actionable insights for continuous product improvement.

Managed programmatic media for a slate of blockbuster films, overseeing seven-figure budgets and surpassing reach and efficiency targets.

Optimized audience segmentation, pacing, and bidding across multiple DSPs, driving significant cost efficiencies while sustaining box-office momentum.

Translated complex performance data into executive insights that shaped future media strategy and spend allocation.

Planned and optimized 30+ programmatic campaigns, leveraging real-time bidding and audience insights to exceed client KPIs.

Standardized campaign-setup workflows and mentored junior traders, accelerating launch cadence and elevating quality control.

Executed cross-platform programmatic buys, refining targeting and bidding strategies to consistently meet performance objectives.

Provided data-driven recommendations and coordinated with finance to ensure accurate budgeting and billing processes.