Terenze Colemanis a future forwardgrowth architect

Built and scaled Musicow's U.S. growth engine across acquisition, product-led experiences, community, lifecycle monetization, and IP go-to-market, owning funnel economics, platform growth strategy, and execution end-to-end as a team of one.

Architected a multi-channel growth system spanning paid social, paid search, programmatic, creators, partnerships, community surfaces, and product-led experiences, scaling to ~30M paid impressions, tens of thousands of conversion actions, and millions of monthly touchpoints while reducing acquisition costs by ~85%+ through creative velocity, audience segmentation, and ROI-driven budget reallocation.

Designed and operationalized a full revenue funnel in a regulated fintech-style environment, instrumenting install to account creation to KYC to bank linking to deposit to purchase, converting 2,700+ installs into 1,300+ verified accounts, 500+ KYC completions, and measurable downstream revenue behavior tied directly to acquisition cohorts.

Built Musicow's growth data backbone from zero, integrating AppsFlyer, Amplitude, Braze, Tealium, Linkfire, Laylo, Power BI, and cross-platform APIs to unify paid, product, streaming, and social performance into real-time executive reporting, eliminating blind-spot decision making and saving 8+ hours weekly in manual reporting.

Launched and product-managed the Fandom Hub as a product-led growth ecosystem (immersive 3D experiences, lifecycle unlocks, SMS/email capture, community forums, and deep-linked purchase paths), driving 13,259 visitors and 21,283 pageviews with core surfaces earning external recognition from FWA and CSS Design Awards.

Product-managed and architected scalable interactive web infrastructure (CMS, hosting/CDN, admin dashboards, multi-phase UX roadmap), turning owned experiences into primary growth surfaces rather than promotional microsites.

Created repeatable GTM playbooks that convert cultural moments into sustained growth flywheels using narrative reveal sequencing, BTS episodic content, creator seeding, community programming, paid amplification, retargeting loops, and post-launch tail strategy.

Drove organic demand engines alongside paid acquisition, generating 1.9M+ social views (+648%), 700K+ reach (+958%), and 500K+ interactions (+200%) in a single campaign window by programming algorithm-native content formats and community-driven engagement.

Built and scaled the Musicow Artist Program (MAP) as a performance operating system with standardized rollout frameworks, KPI governance, creative sequencing, and weekly optimization loops, improving campaign output +775% for Travis Garland and +448% for Blaq Tuxedo while exceeding KPI targets by 140-200% at industry-leading efficiency ($0.017 per stream, $0.0065 per engagement).

Secured and operationalized major distribution and amplification partnerships including MTV Live and MTVU linear rotation, expanding reach beyond digital channels and integrating broadcast moments into GTM momentum cycles.

Engineered influencer and creator growth loops using seeded UGC, Spark Ads, playlist strategy, and content amplification as both organic discovery and performance creative supply.

Built lifecycle engagement systems tying product behavior, community actions, content drops, and CRM triggers into retention and re-engagement loops across release cycles.

Owned growth forecasting, budget modeling, and cohort economics, tying spend allocation directly to funnel depth, conversion quality, and long-term revenue scaling rather than surface-level engagement metrics.

Established cross-project operating governance across App launches, Fandom platform builds, multiple artist rollouts, partnerships, and vendor ecosystems, formalizing approvals, timelines, reporting cadence, asset flows, and budget visibility to prevent execution bottlenecks.

Designed broader platform strategy for a U.S. fan-economy network merging community infrastructure, creator tooling, monetization layers, identity systems, and compliant investment mechanics to drive long-term network effects and recurring revenue.

Crafted artist digital roadmaps driven by cultural insights, trend analysis and platform best practices, to deepen fan engagement and increase follower growth.

Managed cross-platform launch campaigns aligning creative, media, and analytics to boost streaming performance and expand audience reach.

Designed influencer-collaboration programs with data-driven optimization loops, raising engagement and broadening market footprint.

Led e-commerce consulting initiatives performing market scans to uncover emerging trends and consumer preferences, then developed SEO-rich copy and creative that lifted conversion rates on Amazon and TikTok Shop.

Analyzed storefront analytics and sales funnels to refine pricing, bundling, and media spend, driving steady sales growth across marketplace and social-commerce channels.

Launched an in-app ticketing solution by aligning Engineering, Sales, and Marketing, unlocking multi-million-dollar incremental revenue within its first two quarters.

Secured full adoption of new advertising products across theatrical and streaming clients, expanding category share and cementing TikTok's position as a premier launch platform.

Used data-driven gap analysis to reprioritize the roadmap and avert eight-figure revenue risk while refining features for better user experience and advertiser ROI.

Orchestrated integration with a leading ticketing partner, projecting a high-seven-figure lift post-launch and streamlining conversion from discovery to purchase.

Produced go-to-market playbooks, positioning guides, and sales enablement materials that shortened time-to-revenue for new ad solutions.

Managed product lifecycles from alpha through general availability, ensuring releases met market needs and hit critical milestones.

Created client-ready collateral with Sales that fueled new-business wins while maintaining technical accuracy.

Implemented feedback loops and adoption-tracking systems that surfaced actionable insights for continuous product improvement.

Managed programmatic media for a slate of blockbuster films, overseeing seven-figure budgets and surpassing reach and efficiency targets.

Optimized audience segmentation, pacing, and bidding across multiple DSPs, driving significant cost efficiencies while sustaining box-office momentum.

Translated complex performance data into executive insights that shaped future media strategy and spend allocation.

Planned and optimized 30+ programmatic campaigns, leveraging real-time bidding and audience insights to exceed client KPIs.

Standardized campaign-setup workflows and mentored junior traders, accelerating launch cadence and elevating quality control.

Executed cross-platform programmatic buys, refining targeting and bidding strategies to consistently meet performance objectives.

Provided data-driven recommendations and coordinated with finance to ensure accurate budgeting and billing processes.